Digital Marketing Specialist

 

Position: Digital Marketing Specialist

Department: Marketing & Communications

Position Type: Full-Time Regular  

Salary: Commensurate with experience
 

COMPANY OVERVIEW:

Bungii is a rapidly growing, app-based company that puts a pickup at your fingertips to help move, haul & deliver large items around town. We’ve been compared to popular ride-sharing apps but instead of moving people, we move people’s stuff. From rock solid software to an efficient customer acquisition model, we’re experience hyper growth and need your help. Join team Bungii and become a part of our aggressive expansion.

WHY BUNGII?:

  • Unlimited vacation
  • Participation in our equity incentive plan
  • World-class health insurance
  • Paid sick days, vacations & holidays
  • Join Silicon Prairie's Startup of the Year and a Top VC-backed company in KC

POSITION DESCRIPTION:

Are you into all things marketing and data? Do you love a challenge? Is being competitive second nature? Then we have the perfect role for you! The Digital Marketing Specialist will help promote growth, increase app downloads and build customer base. This includes but isn’t limited to direct response marketing campaigns such as email, mobile, affiliate, referral campaigns, PPC and SEO.  The ideal candidate will have an intense drive for learning flawless execution of marketing strategies in a highly competitive marketplace/mobile app environment.

The candidate must have passion for fundamentally understanding and learning performance marketing and acquisition campaigns with an analytical skill-set. We’re looking for someone who is somewhat familiar and willing to learn more about SEM, can execute day-to-day campaign tracking and adjustments and is naturally curious about industry trends. The ability to understand the big picture, help execute against KPIs and the desire to eventually own end-to-end execution are the keys to succeed in this role.

You should be willing to learn and offer input into user retention and lifecycle marketing. This role will be involved with all stages of the user lifecycle, starting from their first trip through churn. We’re looking for someone who can help create strategies and marketing tactics to deepen loyalty and engagement across the active user cohort, as well as re-engage and rebuild relationships with users who have or are nearing churn.

The perfect person for this role is someone who hungry, aggressive and willing to absorb leading digital marketing tactics and analytics. We are a growing business and traditional marketing strategies and tactics won’t cut it so we need someone who can think out-of-the-box. We are looking for someone who can think creatively and help identify high growth channels and opportunities. Someone who is always bringing new ideas and is constantly learning something new. This role is responsible for learning, executing and driving performance using data for measurable results. Proactive thinking, independence and a candidate who prefers to be mentored and guided rather than managed is a must.

WHAT YOU'LL DO:

  • Help develop and execute a scalable and efficient customer acquisition strategy

  • Manage Adwords, Facebook campaigns (PPC), SEO and affiliate campaigns to monitor key performance indicators (KPIs) such as cost-per-download, cost-per-trip and improve performance. Oversee tracking and campaign performance for assigned initiatives

  • Be a creative thinker, developing new ideas to drive growth. Be a person with a growth mindset who embraces knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and growth trends

  • Assist with development and delivery of monthly plans including test and roll-out campaigns to achieve department objectives for KPIs

  • Drive weekly, monthly, quarterly optimization tactics that consistently improve channels ROI without losing sight of growth initiatives

  • Provide insights on direct response campaigns and competitive analysis to identify key insights, trends and recommendations

  • Work with external vendors where appropriate to manage marketing efforts and initiatives

  • Consistently test to optimize ROI, targeting, bid strategies, and creative

  • Learn to deliver weekly reports including, but not limited to, pacing by campaign/channel along with recommendations for improvement or budget spend

  • Help establish, report on, and improve KPIs for the active user cohort to increase the lifecycle of users.

  • Be involved with performing regular site audits, comprehensive keyword research, and competitive analysis to identify and seize growth opportunities

  • Demonstrate achievement in optimization of large content sites for competitive terms and long tail keywords.

  • Able to prioritize tasks and manage deadlines in a quick moving work environment while maintaining a positive attitude and enthusiasm for getting results.

  • Create a culture of data-based decision making. Focus on KPIs to drive recommendations

 

WHAT YOU'LL NEED:

  • A related Bachelor’s degree or equivalent experience is preferred.

  • 1-3 years’ experience in search engine and digital marketing experience preferred. Experience (or passion to learn) includes campaign development, platform integrations, web & email analytics, media planning & buying and client relationships (internal or external)

  • Background in (or passion to learn) email technology, data analytics, SEO/PPC (specifically Facebook, Google Adwords and Bing adCenter) and business intelligence is strongly preferred

  • Self-motivated and a strong team player. Comfortable in a fast-paced environment.

  • Strong organizational skills and attention to detail

  • Demonstrate writing/communication, interpersonal skills

  • Excellent logical reasoning and analytical skills with multivariate testing experience

  • Capable of moving fast and changing directions as well as eager to take on new roles and responsibilities as needed

  • Understanding (or passion to learn) of CPA, CPC, CPM, ARPU and LTV

  • An understanding of the nuances of both the demand and supply side of a marketplace also a major plus

  • Experience (or passion to learn) with retention or loyalty marketing - can create data-driven marketing strategies and campaigns end to end and interpret various marketing attribution models.

  • Ability to organize information in a high level way to communicate key points to partners and internal stakeholders


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